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In addition to helping artists create music, NU-Ricks has become a mainstay of the Bay Area live music scene. Having thrown well over 200 live music concerts, the company, based in San Jose, Ca, has grown into one of the highest volume independent live music companies in California.



NU-Ricks enables artists to grow their networks, get on stage and build a performance resume.



NU-Ricks can drive foot traffic to your venue. This leads to increased bar sales, better notoriety, and repeat customers



Ensure your artists gain the necessary exposure and notoriety they deserve. With our promotional strategies, you can be assured that your artist will be treated and promoted in the most professional of manners.


Nu-Ricks has been throwing events throughout California since 2005. The two co-founders, Nick and Brian, began by throwing house party concerts in San Jose and the Santa Cruz Mountains.. Seeing that they were successful in bringing people out to see good live music, the two threw their first show at the Gilroy Gaslighter in the summer of 2008. When their first show, dubbed "Summerfest," was a success, the two realized that they were on to something and began renting venues and throwing shows throughout the South Bay Area.


After roughly a dozen shows over the course of a year, the two decided to dedicate themselves full-time to throwing shows. They quit their jobs and dedicated themselves fully to the company, "Nu-Ricks." By January 2010 were incorporated as Nu-Ricks LLC.


Since their inception, Nu-Ricks has thrown over 100 concerts in venues throughout California. The company has worked with practically every significant Bay Area hip hop artist, and have also helped to provide a way for new, undiscovered talent to be exposed and gain popularity.

Owners: Nick & Brian


Location: San Jose, California, United States


Throwing Shows Since: 2008


Category: Live Music Concerts


Main Genre: Hip Hop


Sub Genres: Rap, Underground, Underground Hip Hop, Cypher, Gangsta Rap, West Coast Rap




Venues Utilized: Phoenix Theater, Catalyst Club, Mateel Center, Francesca's, Coyote Stage Stop, Club Anton, Agenda Lounge, The Blue Chip, Menconi's Lounge, Studio 8, Whiskey Dicks, Ace of Spades, Infused Lounge, South First Billiards, The Blue Lamp, Back Bar Sofa, Sparta Lounge


Hip Hop Headliners: Grouch and Eligh, Zion I, Andre Nickatina, San Quinn, Turf Talk, Erk Tha Jerk, D-Lo, Too $hort, Clyde Carson, Yukmouth, Husalah, Jacka (rip), Dru Down, Lee Majors, Kool John, Iamsu, Skipper of HBK Gang, Loverance, Berner, Mac Mall, Jonn Hart, Celly Cell, Rayven Justice, Philthy Rich, J.Stalin, Livewire, Willy Joe, Slim Jesus, Devin the Dude, Krayzie Bone of Bone Thugz-n-Harmony, Adrian Marcel, and more


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Aspiring Artists

We are always looking for new performers to feature on our shows.


If you are interested in performing and are ready to take the next step in your musical career, fill out our Aspiring Artist submission form linked below.


Our team will review your music, and if we like it, we'll give you a call to discuss shows that we think you would fit well on.



Contact us

Artist, Venues, Tour Managers:


Email: info@nu-ricks.com

Phone: 408-755-5522

Copyright 2016 Nu-Ricks LLC